How much do social media agencies charge?
If you’ve been considering hiring a social media marketing agency for your business or organisation, one of the first questions you’re probably asking yourself is: “how much does a social media agency charge?”
But first, let’s talk about why you should hire a social media agency
Hopefully, since you’re reading this blog, you’re already somewhat convinced of the value that social media can bring to your organisation. But let’s recap some of the things social media can do…
It can build a community of loyal customers
It can drive awareness for your brand
It can inspire, educate and excite your customers
It can drive sales for your business
Of course, all of these things can drive immense value for your business, which is why you may want to outsource to the professionals (a social media marketing agency) who can deliver an impactful digital marketing strategy and stay ahead of social media trends.
How much do social media agencies charge?
Social Media Marketing Agencies can range from small one person freelancers to boutique social media agencies, to giant teams with hundreds of people. As such, the price can vary greatly, from around $1000 per month, up to $10,000 or more!
It’s important to consider exactly what services you are getting when you consider whether the price of your social media services is worth it for you!
Your social media agency might simply make a content calendar each month, using content that you provide. If this is the case, you should be looking at the lower end of the range.
Alternatively, if your social media agency provides ongoing social media strategy, as well as high end content creation, you’ll probably be looking at paying a few thousand per month.
For example, The Meaningful Social Club is a boutique social media agency in Melbourne, Australia.
Our favourite package to deliver is our premium social media marketing package. This includes ongoing strategic direction, photography and video creation, community management and more. We even include social media ads up to a certain ad spend. This package starts at around $3000 per month.
How to choose a social media agency
Ultimately, there are so many options for choosing a social media marketing agency, you need to carefully consider whether their level of services is a good fit for your goals.
It might be tempting to go with a cheaper provider, but will this cost you in the long run as it fails to deliver real growth and value?
Alternatively, you might be tempted to go for one of the huge, established players. However, they may have bloated teams and outdated business models that are too slow to react to trends and you will miss out on appealing to your target audience.
If you think that a boutique Melbourne social media agency might be a good fit, we’d love to chat about your unique goals and how we can support you, so be sure to reach out!