We’re not just a social media agency, we’re you’re new favourite club
We empower values-led businesses to grow with great social media marketing, social media ads, photography and videography.
Social Media Marketing Agency based in Melbourne, Australia
Ready for a better kind of social media agency?
More and more businesses are getting fed up with the traditional (and outdated!) social media agency model.
That’s where The Meaningful Social Club comes in!
Our award-winning, female-led team creates beautiful and strategic, on-trend social media marketing that delivers real results for your business.
Why choose us instead of all the other digital agencies in Melbourne?
Unlike traditional marketing agencies, we offer a boutique, values-driven approach that combines joyful creativity with some serious strategy.
What makes our team stand out is our genuine passion for our clients and how we can help them achieve their goals. Our team are genuine, kind, and truly love what they do.
Many of our clients choose to work with us because they see us as the “anti agency”. We’re not corporate. We don’t girl boss and we rarely wear blazers.
Instead, what we are is, high effort, creatively driven, and we put real heart into everything we create. Many of our clients choose us, particularly for organic social media marketing and paid social media advertising, because we’re able to create content that really feels authentic to the brand, and does a lot with a little!
Our Social Media & Marketing Services
While we consider ourselves digital natives, with experience in many areas of digital marketing, and across multiple social media platforms, there are a few key services we love to focus on for our clients. We find these generate the best results at increasing brand awareness in our clients’ target audiences.
Let us take over the day-to-day of your social media management. We’ll be sure to boost your key engagement stats in no time!
Social Media Management
Photography &
Videography
From on-trend social media videos for Instagram and TikTok, to gorgeous design and photography, we’ve got you covered.
Social Media &
Google Ads
Because we are experts at content and digital marketing, we have the skills to create beautiful and impactful CPC campaigns.
Strategy &
Consulting
Got the team but need some coaching or strategy? We can devise a one-off custom package to deliver a shot of energy to your social media or digital marketing.
Happy Clients
Need some marketing magic?
We have experience crafting meaningful marketing and superior social media management for some of Australia’s most loved brands.
We’re an award winning Social Media Agency and Marketing Consultancy based in Melbourne, Australia. We offer Organic Social Media Management, Social Media and Google Ads, Photography and Videography, Strategy, Coaching and Consulting.
Our clients come from a range of heart-led industries; but we love working with clients in the following spaces: health, fitness and wellness, skincare and beauty, travel, hospitality and experiences, not for profit, e-commerce, fashion, interiors and design.
About Us •
About Us •
Find out more about us…
We’re here to shake up the social media scene in Melbourne! Find out how we’re helping purpose-driven businesses to do social media a little differently.
Our strength lies in creating fast, meaningful content that ties back to your organisation’s values and purpose. We excel at Instagram Reels and TikTok video, throwing in a healthy mix of photography, design and memes too!
We’re Melbourne’s best, most fun new social media agency. Let us help you create and deliver a more meaningful social media strategy!
About Us •
About Us •
As featured in…
Featured Work
Video Production, Design and Social Media Strategy for IVF Australia.
Results you can expect when we work together…
Our latest social media campaigns…
Unite Health Winter Pilates Campaign
Empowering this Melbourne Pilates brand through campaign planning, photography, social media and visual direction.
Launching a New Brand with Love
We’re all about helping purpose-driven founders bring their vision to life. Find up on our latest client launch event.
Case Study: Artbid x Bed Threads Collab
See the results from one of our latest social media campaigns. We worked with Artbid and Bed Threads on this fun competition to increase followers for both brands.
Some of the industries we work with…
But this is not an exhaustive list! Ultimately, we love brands and individuals that have a unique perspective, a story to tell, and who lead with their heart.
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We love creating gorgeous and impactful organic and paid social media content for the beauty industry. We know the value of great beauty education in your online content, and have the visual eye and attention to detail your brand deserves.
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As a creative first social media agency, we help hospitality, food and drink brands stand out in a crowded market with social media strategies that capture their unique atmosphere, story, and style. Whether you run a boutique hotel, restaurant, winery, or café, or an FMCG business, we create scroll-stopping content that showcases your food, experience, and people… turning followers into loyal guests. As Melbourne’s leading social media agency for hospitality, we know how to elevate your brand presence through engaging visuals, storytelling, and community-focused campaigns that drive real bookings and buzz.
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From boutique accommodation and destination venues to wedding locations and tourism operators, The Meaningful Social Club helps experience-led brands tell their story online. We create social media strategies that showcase the beauty, emotion, and atmosphere of your destination — helping you attract visitors who want more than just a place to go, but an experience to remember. Whether you’re launching a new venue, promoting a wedding destination, or growing your tourism business, our creative team knows how to craft visual storytelling and content that inspires people to book, visit, and share.
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We partner with homeware brands, interior designers, and lifestyle retailers who value creativity, craftsmanship, and storytelling. At The Meaningful Social Club, we create social media strategies that showcase your products in beautifully styled, aspirational ways — helping your audience imagine your pieces in their own homes. From handcrafted ceramics to boutique furniture and décor, we know how to highlight the design details and brand personality that make your products stand out. Our goal is to turn followers into loyal customers who connect with your brand’s aesthetic and values.
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We help health, fitness, and wellness brands build authentic connections through inspiring, educational, and empowering social media content. Whether you’re a Pilates studio, wellness coach, activewear label, or holistic health brand, The Meaningful Social Club crafts strategies that highlight your expertise while building community and trust. We focus on storytelling that motivates your audience to take action — whether that’s booking a class, starting a new routine, or embracing a healthier lifestyle. Our content approach balances credibility with creativity, ensuring your brand stands out in a crowded wellness space.
What are you waiting for?
Let’s do this!
Get in touch to see how working with Melbourne’s best Social Media Marketing Agency could transform your social media presence. We pride ourselves on being a very different kind of digital marketing agency. Why don’t you find out why for yourself?