Our Sizzling Winter Pilates Campaign for Unite Health
At The Meaningful Social Club, we believe in the power of purposeful content. And there’s nothing we love best than supporting Australian small businesses with their digital marketing and social media!
Well actually, if there’s something we do love more than that it’s Pilates! So being able to support one of our health and wellness clients with their social media marketing is just too much fun. This winter, we partnered with Unite Health to bring their Winter Hype campaign to life through a inspiring, empowering, fun, and meaningful content.
As part of their seasonal marketing push, Unite Health wanted to spotlight their Pilates Instructor Certification through the voices and movements of those who know it best… their own graduates. Our goal was to help prospective students see themselves in the success of others and feel inspired to take the next step.
As always, great content starts with research and strategy. We began with a detailed shoot plan, mapping out a day of storytelling in the studio. Our creative team captured dynamic imagery and video of real graduates in action, showcasing both mat and reformer Pilates in a way that felt empowering, authentic and beautifully on-brand.
As the campaign was for winter, we focused on styling and lighting the images to feel really cosy and welcoming. As always for this client, the vibe was friendly, empowering and inclusive.
The resulting content became the foundation for a full campaign rollout, including:
Testimonial videos that built trust and brought the grads' stories to life
Social-first video edits aligned with current trends to increase reach and engagement
High-impact assets for Facebook Ads, designed to drive leads and sign-ups for the course
Gorgeous photography that was rolled out over all mediums, from website to eDM, to ensure the client got the best result from their investment
By pairing strategic planning with high-quality execution, we helped Unite Health deliver a campaign that didn’t just look good, it helped change future students’ lives for the better. What could be more empowering than that?
We absolutely adore working with Pilates, Yoga, Health and Wellness studios on their social media and content marketing. So if you’re in Melbourne and want to see how we could support you in reaching your goals, please do get in touch!