Launching a Brand with Love: Love & A Hug
At The Meaningful Social Club, we believe that a successful brand launch is more than beautiful visuals and perfectly timed posts. It’s about helping purpose-driven founders bring their vision to life in a way that genuinely connects with people.
This month, we were proud to support the launch of Love & A Hug, a brand founded to bring comfort, care, and connection to people navigating tough times. From brand strategy and social media planning to launch content, photography, and video, we’ve worked closely with founder Naomi to help shape every part of this heartfelt brand.
Event Photography Melbourne
We were honoured to lead the photography and videography for the official Love & A Hug launch event, a gathering that beautifully reflected everything the brand stands for. Through considered photography and emotive video storytelling, our team captured not just the look and feel of the event, but its deeper purpose: to create a movement around more meaningful, empathetic gifting.
The visuals are now being rolled out across social platforms, PR campaigns, and the Love & A Hug website, helping the brand maintain a consistent and impactful presence as it enters the market.
Love & A Hug team member Mel was also kind enough to call us out for the support we’ve given them during the speeches, which meant to much to us. As a social media agency, we are usually hiding behind the scenes, so it’s very special to be front and center for a moment!
Social Media Strategy with Substance
Our partnership with Love & A Hug began well before the launch event. We worked side-by-side with Naomi to build a clear, emotionally intelligent brand strategy that would allow the business to grow while staying true to its core mission.
That included:
Developing a phased launch approach designed to educate, inspire, and build community
Creating a content plan that reflects the real emotions behind gifting in difficult times
Building a founder-led narrative that allows Naomi to show up authentically and deepen brand trust
Researching and creating a visual direction for the brand, including social media designed templates and photography styling and direction.
Why Social Media Is More Than Just Follower Growth
One of the most important messages we share with our clients, and one that Naomi truly embraced, is that social media is not just about vanity metrics. For brands like Love & A Hug, impact comes from resonance. From messages that comfort. From content that makes someone pause, feel seen, and perhaps reach out to someone they love.
Through this lens, we’ve helped Love & A Hug create a digital presence that feels as nurturing and sincere as the products they sell. Whether it’s a simple quote shared in Stories or a reel showing the thought that goes into each gift box, every piece of content is crafted with care.
Looking to launch your brand on social media?
That’s exactly our jam! We’d love to help you create a strategy and visual direction that feels just like love and a hug! Get in touch with our friendly team at our boutique Melbourne Social Media Agency for a no obligation chat today.