August Social Media Trends & Content Ideas
After a cosy mid-year slowdown, August feels like the start of something fresh. We’re seeing energy shift online, people are emerging from hibernation, moods are lifting, and content is picking up again. So if your brand has been a little quiet lately (us too), consider this your cue to jump back in and reconnect with your audience.
Whether you’re planning a big launch or just want to show up more consistently, here are some of the trends and content ideas lighting up our feeds this August.
Ready to dust off your content calendar and get posting again? Here’s a recap of trends and content ideas to try.
Choose your emoji
People are looking for optimistic, fun visuals right now on Instagram. Pick the emojis that capture your brand’s energy and add them into this fun design.
Shopping Basket Aesthetic
A trend we’re loving: products styled inside aesthetic shopping baskets. It’s giving elevated corner store vibes. Whether it’s beauty, fashion, or pantry staples. This simple concept gives context and texture to your product shots in a fresh way.
Mixed Media Carousels
Carousels that incorporate video, imagery and text to captivate the viewer are trending right now on Instagram. It’s all about capturing eyeballs and surprising the viewer by mixing graphic elements and video for an irresistable moving image.
Scrapbooking visuals
Scrapbooking is back, digitally. We're seeing a rise in layered, nostalgic content that feels handmade and real. It’s a reaction to over-polished perfection; your audience wants connection, not just curation. Use paper textures, handwritten fonts, or casual in-the-moment snippets to bring this trend to life.
Split-Screen Visual Pairings
One half of the screen shows your product. The other? A sensorial video…think juicy fruits, crunching textures, glossy liquids that matches the vibe of your product, not necessarily the category. These split-screen videos are captivating and surprisingly emotive.
Need help bringing these ideas to life?
Our team loves turning visual trends into strategic content, always elevated, never try-hard. Get in touch if you’re ready to refresh your feed this August. Get in touch to discuss your social media needs.