A dreamy content shoot for Madame Voyage’s 2026 Launch
When luxury French travel company Madame Voyage asked us to make a plan to launch their 2026 retreat season, we knew this one was going to be special. Founded by Coco and Anissa, two French natives with an extraordinary eye for culture, experience, and joie de vivre, Madame Voyage curates small, immersive retreats across France. Think pottery in Toulouse, florals on the French Riviera, and baking in the Loire Valley. The kind of travel content that makes people stop scrolling and start booking flights.
The brief? Make the most of a short trip to Australia to create months worth of scroll-stopping social media content that felt completely on-brand.
We needed to plan a shoot that could produce a high volume of content; photos, videos, Reels, and more; in a single day, without sacrificing quality or brand integrity.
The goal was to create luxury travel content that felt aspirational, warm, and deeply French, even while shooting in Melbourne. That meant getting the location, the styling, the light, and the vibe exactly right before a single camera was raised.
This is the kind of social media content strategy challenge we genuinely love.
To bring the Madame Voyage aesthetic to life, we sourced a stunning vintage apartment in Melbourne with all the charm and elegance of a Parisian pied-à-terre. Renting a location like this for a brand content shoot is one of the best investments a lifestyle or travel brand can make. It provides a controlled, beautiful environment that photographs and films brilliantly, and it lets you tell a story without needing to be physically in France to do it.
For Madame Voyage, the apartment became the perfect backdrop. It whispered luxury, travel, and slow living, all the things their audience dreams about.
The Shoot: On-Trend Content That Stayed True to the Brand
One of the most important parts of our brief was the balance between being on-trend and staying authentically Madame Voyage. Anyone can chase a viral format, but the best luxury social media content is rooted in the brand's own world.
We planned a full day of photography and video content, capturing a mix of:
Hero video content for Instagram Reels and TikTok, showcasing the lifestyle and feeling of a Madame Voyage retreat
Photography for feed posts, carousels, and website use
Behind the scenes and lifestyle content to show the human side of the brand and build connection with their audience
Every shot was considered. Every frame served a purpose. The result was a suite of content that gives Coco and Anissa months of social media material to draw from, without needing to be on Australian soil.
We hope you love the end result as much as we do! If you’re interested in a one off campaign shoot, find out more about our photography and video services for social media here.