How do social media agencies work?
Maybe you’ve been considering working with a social media agency for a while. Perhaps you’ve held back because you don’t know how they work, how much they charge, and whether you’ll get a good return on your investment. We’re here to spill some knowledge and help you understand the ins and outs of a social media agency, so you can make an informed decision on whether you want to work with one!
But first, what are the difference between big and small agencies?
There are many different kinds of social media agencies and digital marketing agencies. Some have hundreds of employees, some have one or two. Some agencies don’t create content, they simply make a strategy and content plan based on your existing assets. Some agencies, like ours, are creative agencies. We have the ability to produce and edit beautiful and impactful content that aligns with the overall marketing strategy we have created for you.
Because we have a full suite of content creators in house, we can produce graphics, photography, videos and more for your social media content, which means we’re able to create tailored and timely social media content for your brand.
What does the monthly process look like?
While we can’t speak for every agency, we know that some agencies and social media managers will simply take your existing assets and create a content plan out of them. For some businesses, that is the right option. But many businesses find they need a higher level of service.
A good social media agency will start by creating a tailored social media strategy for your business. They will find out what your objectives are, and create a plan that is most likely to help you achieve these. A social media strategy will likely include content pillars, competitor research, a creative strategy and visual direction, hashtags and social media SEO, platform strategy and more!
Here’s what an average month looks like in our agency:
We start by analysing your previous month’s data to see what has worked and what hasn’t
We also look at your competitors, the latest trends and conduct market research to find opportunities to stand out
We brief our creative team on what content we need produced for the month. This could include design, photography, video and copywriting.
We put this content into a plan and ensure we have written compelling captions
We post your content and undertake community management!
We close out the month with an in depth social media report.
How do you choose the right social media agency?
Choosing the right social media agency is about more than finding someone who can post content. It’s about partnering with a team that understands your brand, your audience, and your goals. Look for an agency that has proven experience in your industry, a track record of delivering measurable results, and the ability to create high-quality, engaging content that resonates with your customers. The best agencies will balance creativity with strategy, taking the time to understand your business values while also keeping up with the latest social trends and platform updates. Transparency, clear communication, and a collaborative approach are also essential, so you feel supported and confident that your investment is driving real growth.
If you’d like to discuss how our social media agency could help grow your business, please get in touch for our services guide.