Instagram update: add message button
As Melbourne’s best boutique social media agency, we’re so passionate about helping our clients learn and improve on Instagram!
Today we’re sharing Instagram’s newest feature, the ‘Add Message Button’.
To turn on this feature, click 'Add Message Button' when you create your post.
I used it for a recent Black Friday sale to get people messaging me about an exclusive offer on my Instagram growth course.
Here are my tips to use this feature effectively:
Grab people's interest with your post and spark a conversation
Focus on your audience's pain points & how you can solve them
Offer them something exclusive that they can only get when they DM you
Use the opportunity to build a relationship & truly understand your customers
Ultimately, this feature allows you another opportunity to connect with your followers. By inviting them to DM you, you’re starting a valuable conversation that could lead to them becoming more engaged and maybe even making a purchase from your business.
I hope you enjoy using this new Instagram feature to connect with your customers and grow your social media!
Natalie x