Unite Health
Backed by the world’s #1 Pilates Education provider, Unite Health offer high quality Pilates Teacher Training courses designed by physios in Melbourne. As well as face-to-face learning in their Prahran studio, they offer a series of online courses.
The Challenge
Raising visibility in a competitive environment to generate more sales leads for the business. Unite Health have a real focus on quality education and are part of the world leading education provider, so we wanted to focus on this as a selling point.
The Solution
To start, a one-off social media competition was used to generate hundreds of leads through a bespoke landing page. Facebook and Instagram advertising, as well as influencer marketing, was used to spread the word.
Ongoing Google and Social Media Ads were then implemented to create brand awareness and lead generation. Plus new photoshoots and videos were commissioned to give Unite Health a brand new look and feel. The brand tone of voice was adjusted to be more fun, inclusive and empowering.
“Natalie has provided tactical, relevant, and industry-specific support about how best to maximise our Australian wide reach, ensuring our brand integrity and vision are front of mind each campaign.
As a small business, we highly recommend Natalie and her services. She is proactive, professional, and quick to respond to queries and updates.”
— Unite Health
Google Ads
Social Media Ads
Landing Page Design
Photography & Video Management
Lead Generation
Email Marketing
key achievements
Created a social media competition and landing page funnel that generated almost 1000 quality leads.
Supported the business during lockdown by shifting the focus of the advertising to online courses, leading to one of the biggest sales months ever.
Set up an Australia-wide Google Ads campaign that increased clicks from paid ads by 500% YoY.
Increased Impression Share on Google Ads to 22%, making Unite Health the leader in Australian Pilates Training on Google.
Created a social media ads strategy that generated significant ROI for the business.
Connected the business to a team of freelancers who were able to create effective and affordable social media imagery and videos.