SOCIAL MEDIA CASE STUDY: ARTBID
Artbid is is Australia’s newest way to buy contemporary art, hosting online auctions with hand-picked works from some of the country’s leading artists. They approached The Meaningful Social Club ahead of their launch, seeking a social media strategy that would establish them as a credible, premium platform for art lovers while driving early community growth. They needed photography, videography and social media strategy that would match their elevated, premium brand feel, while also being highly engaging on social media to attract new followers and customers, particularly on Instagram.
The Launch
We took a strategic approach with their social media, developing a launch plan to make an impact quickly. Our approach centered heavily on premium creative content, as we recognised it was important to tell the story of each piece of artwork and focus on aesthetics for this design loving audience.
We recognised that the ArtBid audience was highly visual, design-savvy, and motivated by storytelling. To capture their attention, we built a strategy centred on premium creative content that elevated each artwork and the artists behind them. The launch plan balanced aesthetic appeal with education, positioning ArtBid as both a marketplace and a trusted voice in the Australian art scene.
We combined striking visual content with curated storytelling, introducing audiences to the value and meaning of each piece. Alongside this, we executed a multi-channel strategy across Instagram, TikTok, and Pinterest, supported by targeted influencer partnerships and consistent community management.
Over 1 million people reached within the first 3 months of organic posting
An engagement rate of 9% on Instagram
Over 12k impressions in the first month of posting on Pinterest
10k Instagram Followers within 12 months of posting
“Natalie & Lola have been wonderful to work with and are real subject matter experts. They helped us build our social media following from nothing and grew our following and engagement. I highly recommend The Meaningful Social Club for any of your social needs!”
— Esti Frischling - Curator, Artbid
SERVICES PROVIDED
SOCIAL MEDIA STRATEGY
CONTENT CREATION
ACCOUNT MANAGEMENT
INFLUENCER MANAGEMENT
SOCIAL MEDIA MANAGMENT
Instagram Reels
Elevated Instagram Reels were essential to our social media strategy. As a social media agency in Melbourne with an in house video team, we were able to visit the artist studios to easily capture this content.
Influencer Management
Integrating influencer marketing in our launch plan was a booster to maximise social reach and building THAT brand in the art enthusiast community. So for their first auction, we collaborated with one of Australia’s top home interior decorator and stylist, Bea Lambos (BEA+CO), to elevate our marketing on Instagram.
We were able to reach a wider audience and build a lot of excitement about the brand's first event. The collaboration was a success and we are now planning to work with more industry influencers in the future.
