Australian Open
Known as the ‘Happy Slam’, the Australian Open is a world-class sports event that is enjoyed by millions all over the world.
As Social Media and Content Manager, I helped set the social media strategy for AO2020 and 21. My main focus was on Commercial Partnerships, which meant I worked with external sponsors such as Kia and Peroni to fulfil the AO’s contractual obligations to create and post social content.
Key Achievements
Managing over 25 external brands and over 400 commercial posts throughout the tournament.
Managing selection of paid social advertising including for Fortnite, Kid’s Tennis Day, AO Retail and Kia.
Contributing to new Instagram Story strategy that saw reach and engagement improve significantly on previous year.
Introducing new Instagram design elements including gif stickers and highlight covers.
Managing the first ever AO Influencer Takeover with @mostlysane as part of a strategy to reach fans in emerging markets.
Capturing content and posting live from the tournament, including from the Inspiration Series event which celebrates strong female leadership.
Communicating back results to wider business and commercial partners, including contributing to the strategy for next year.
“Natalie deserves a big shiny trophy for her efforts at the Australian Open. She’s the champion our social media team needed, going above and beyond to ensure our partner-related content was polished and our stakeholders happy.
It’s two exhilarating (and exhausting) weeks of tennis, 14 back-to-back days in the heat of the Melbourne summer, but it was no sweat for Natalie. She took each day in her stride, helping coordinate paid activity and commercial activations on our channels with positive energy throughout. ACE mentality. If you’re looking for a champion to help with your social coverage, you’ll find it in Natalie and The Meaningful Social Club.”
— Justin Visser, Tennis Australia