IVF Australia
Virtus Health operate 43 fertility clinics Australia-wide, including IVF Australia, Melbourne IVF and Queensland Fertility group. They are a leader in fertility care and assisted reproductive services.
They approached The Meaningful Social Club to create a long term partnership, whereby we help them with their digital marketing and content production across a number of different brands. This allows them to draw on our expertise and resources, scaling up and down during different campaign periods throughout the year. Like many organisations, they realised having a team of innovative and reliable consultants on hand would be more cost effective than hiring roles in house that would not be required at all times during the year.
Key Achievements
Launched Fertile Minds Podcast, for which key fertility specialists shared valuable tips and knowledge to those about to start on their fertility journey. This project encompassed the entire end-to-end podcast production; from strategy to planning, recording, editing, social media content production and more.
Created the strategy for, and launched, the Egg Freezing Australia social media accounts, aiming to target women and couples who may be considering egg freezing over IVF. This required a completely different visual approach and messaging to the key corporate accounts.
Co-ordinated with and coached busy doctors to create successful and effective social media content, including video content to support the Egg Freezing campaign.
