THE SOCIAL MEDIA CHALLENGE
Madame Voyage is a boutique travel company founded by two French women, Coco and Anissa, with a mission to reinvent the way people experience France. Their week-long retreats blend luxury, creativity, and culture through cooking, baking, pottery, and floral workshops, each led by acclaimed chefs and artisans.
In their second year of business, Madame Voyage needed to grow brand awareness and sell out upcoming retreats, particularly the Suite Escape offering. While their retreats offered a unique, authentic alternative to competitors, social presence was still developing and they required a strategic approach to showcase their distinct positioning as a small, female-owned brand.
The Results
The Meaningful Social Club developed a tailored social media strategy and ongoing content management across Instagram and Facebook.
Doubled Instagram following in the first 6 weeks, growing the community to just under 10k.
Achieved an 82% increase in post views, demonstrating stronger reach and resonance with audiences.
Strengthened brand storytelling and elevated visual identity across platforms.
Consistent inbound enquiries about retreats through organic content.
Established a recognisable and authentic brand voice that reflects Madame Voyage’s French heritage and values.
SERVICES PROVIDED
SOCIAL MEDIA STRATEGY
CONTENT CREATION
ACCOUNT MANAGEMENT
VIDEO EDITING
DESIGN
Elevating Content through Design & Storytelling
One of the key ways The Meaningful Social Club has transformed Madame Voyage’s social presence is by refining the brand’s content production. We introduced a polished, luxury design aesthetic across reels, stories, and static posts, ensuring every touchpoint reflects the premium retreat experience.
Our team also enhanced video editing with a focus on pacing, transitions, and music selection to create more aspirational and emotionally engaging content. By weaving stronger storytelling into each piece, we’ve been able to showcase the uniqueness of the retreats, highlight the expertise of French artisans, and capture the magic of guest experiences.
This shift in creative execution has directly contributed to greater reach and engagement, inspiring followers to not only dream about attending but to actively enquire and book retreats.
