Thieves Coffee
As avid coffee enthusiasts hailing from the caffeine-fuelled streets of Melbourne, Thieves is on a mission to share the essence of Australian specialty coffee with the nation, one subscriber at a time. They offer meticulously curated monthly coffee subscription boxes, along with gift subscription boxes ideal for treating your loved ones to a taste of local specialty brew.
The Challenge
Competing in Melbourne's fiercely competitive coffee scene was no small challenge for Thieves. But armed with a selection of local specialty coffee, Thieves was poised to make their mark, bringing delightful surprises every month, and reshaping people's morning coffee rituals through their exceptional subscription boxes.
The Solution
Ongoing Facebook and Instagram ad campaigns expertly spread brand awareness and drove impressive conversions. Their dynamic ads strategy involves monthly creative refreshes, featuring UGC ads, carousel content, and attention-grabbing copy. Their email list was also utilised to leverage ad reach and engagement.
“We can’t express our gratitude enough for being such a team player and going above and beyond during our time working together.
Tara’s hard work and stellar advice have been invaluable in growing our business and we cannot thank the MSC team enough.”
— Thieves Coffee
Social Media Ads
Photography & Video Management
Lead Generation
Email Marketing
key achievements
Crafted a high-impact social media ads strategy that delivered substantial ROI, through driving traffic to the website, and driving conversions.
Restructured campaign funnels to improve performance monitoring across the organisation, including budget management.
Generated visually-appealing creatives and UGC videos to strategically funnel the audience to encourage click-throughs.
Stream-lined ad copy to promote seasonal promotional campaigns.
Successfully increased newsletter sign-ups, enhancing audience engagement and building a loyal subscriber base.
Leveraged audience insights to identify and target niche segments, expanding Thieves Coffee's reach to new and engaged customers.
Actively monitored ad performance, optimising return on ad spend to ensure continuous improvement and compelling results.
Conducted regular competitor analysis to stay ahead in the ever-evolving coffee market and identify opportunities for differentiation.