THE CHALLENGE
Designed and made in Melbourne over the last 14 years, Heatherly Design is one of Australia’s leading bedhead brands. They offer their clients bespoke, high end design services both online and via their Sydney and Melbourne showrooms. Their social media presence had stagnated, so they brought on The Meaningful Social Club to revitalise their social media presence.
The solution
Heatherly Design are the original artisans of uphostered bedheads in Australia, but competitors had been encroaching on their social media presence. We went back to basics to reconnect with the audience and share the brand’s stories and purpose.
KEY OUTCOMES
In the first month of posting, we were able to increase reach on Instagram by 23% and improve the engagement rate by 1%.
We focused on maintaining the quality of the content but pivoting to video through Instagram Reels as these would have a higher reach compared to static posts.
We created Reels with key team members, including the founder, to focus on the real people behind the brand and remind consumers that Heatherly is the original and most authentic design brand out there.
Premium Instagram Reels
For a design brand, aesthetics are everything. The team at Heatherly Design wanted to work with a social media agency who could produce content to a high standard that matched the premium feel of the brand. It was really important to us to use video to reconnect customers to the founder and the brand’s story, which we did with this Reel of Georgie talking about her own bedhead and the design of her room.
SERVICES PROVIDED
SOCIAL MEDIA STRATEGY
CONTENT CREATION
ACCOUNT MANAGEMENT
INFLUENCER MANAGEMENT