THE CHALLENGE
Rare By Nature are an Australian skincare business who make wild-sourced, high-potency, natural skincare. They had a small, yet passionate, customer base but were struggling to reach new customers. Their social media was fairly basic and generic. They needed to inject some personality into their account with beautiful and engaging content.
The solution
Taking things back to basics, we started with a new and improved content strategy, with a particular focus on Instagram Reels. We shot a series of video and photos that were designed with social media in mind. We made sure that the captions and content were much more inclusive and engaging, to bring new customers to the brand.
KEY OUTCOMES
Increased engagement by 35% within the first month of posting.
Started a new advertising strategy with all new video creatives that were much more engaging and on-brand than the previous static ads.
Created new Instagram Reels strategy that reached tens of thousands of people within the first few weeks.
SERVICES PROVIDED
SOCIAL MEDIA STRATEGY
CONTENT CREATION
ACCOUNT MANAGEMENT
FACEBOOK & INSTAGRAM ADS
INFLUENCER MANAGEMENT