Brogan’s way
This award winning boutique gin distillery and bar sits in the heart of Richmond, Melbourne. As a family owned and run business, Brogan’s Way is much-loved by Melbournians (and gin aficionados around the country)
The Challenge
Brogan’s Way had worked with multiple digital agencies and completed multiple strategy packages without achieving their desired outcomes. They were looking for a hands-on solution that would also empower and educate the in-house team.
The Solution
To start, a comprehensive social media and digital marketing audit was completed to determine which existing activities would stay and which needed to be tweaked. Then a consultancy package allowed me to work with the business to deliver the necessary changes.
The in-house Marketing Manager also completed my Facebook Ads Course, The Meaningful Ads Club. This was paired with customised coaching sessions to allow Brogan’s Way to bring this service in-house.
Google Ads
Social Media Ads
Digital Marketing Consultancy
Organic Social Media
key achievements
Crafted an Instagram Reels strategy and worked with the team to empower them to deliver this to a high standard.
Identified weaknesses in digital marketing tracking, analytics and reporting.
Upskilled Marketing Manager on Facebook Ads, allowing them to bring this in-house.
Provided a consulting package that reviewed current performance and improved processes / upskilled team where necessary.
“The meaningful SOCIAL CLUB was so incredibly beneficial in helping me gain an understanding of all the facets of Facebook ads from the ground up. I was rather unfamiliar with Facebook advertising BUT NATALIE provided everything I needed to gain confidence in order to take the leap and start building and scheduling campaigns within my marketing role.”
— Ellen Bryne, Marketing Manager, Brogan’s Way