Relax Melodies, IPNOS
Relax Melodies is the soothing app that makes sleep easy. Featuring sleep stories, sleep sounds and meditations, it’s the most positively reviewed app in the history of the Apple App Store.
They brought me on as a consultant to accelerate their growth on social media with a focus on community building on Facebook and Instagram. They were keen to see what learnings they could take from competitors and where they could innovate.
Social Media Strategy
Content Strategy
Coaching
Key outcomes
Completed a competitor audit to get an idea of who was winning and losing in the market.
Developed comprehensive content pillars; drilling down on brand values and developing a content framework to guide future posts.
Coached the team on content creation and social media planning.
Identified strengths, weaknesses, opportunities and threads for current social media platforms, as well as developing a plan to launch on TikTok.
Provided best practice tips, as well as content ideas for future posting.
Developed tone of voice and visual direction for social media.
Implemented processes to speed up content creation and ensure highly agile teams.