THE SOCIAL MEDIA CHALLENGE
When Fair Dinkum Coffee approached The Meaningful Social Club social media agency, they had a clear mission—deliver bloody good coffee without the fluff. But to cut through the noise of the crowded coffee industry, they needed more than just great beans. They needed a strong social media presence that was as bold and punchy as their brews.
The Launch
Our approach? A visually striking, strategy-led content plan that put their brand personality front and centre. Through high-impact photography, short-form video, and a content strategy built around Aussie humour, coffee education, and community engagement, we transformed Fair Dinkum’s socials into a space that not only looked good but drove real results.
SERVICES PROVIDED
SOCIAL MEDIA STRATEGY
CONTENT CREATION
VISUAL DIRECTION & STYLING
ACCOUNT MANAGEMENT
INFLUENCER MANAGEMENT
Branding Photography & Video Melbourne
As a new start up, Fair Dinkum has very little brand photography to work with. We set ourselves the challenge to set them a bold new visual direction that would have a consistent look and feel across all mediums, from website to social media. We then styled and captured each image in our in house photography studio in Melbourne.
