THE CHALLENGE
Bellamy’s Organic is Australia’s favourite Organic Baby Brand. They were looking to update their social media strategy to be more in line with current content trends so that they can reach more potential customers. They felt they needed a shift in their content and tone to be more down-to-earth, authentic, and reflective of who they are as a brand.
The solution
We hit the ground running! As timelines were tight, we quickly crafted a new Instagram strategy and content plan. We started by shooting new videos and imagery that felt more in line with current trends and what the target audience wants to see. We implemented a whole new look and feel, including a new tone of voice and new design theme to the account.
KEY OUTCOMES
In the first month of posting, we saw a 129% increase in organic reach on Instagram.
Our new approach to reels saw a 288% increase in Reels views.
We saw a 146% increase in post reactions in the first month, based on our strategy of engaging more with their audience and building deeper connections with potential customers.
We executed a professional brand photo shoot to get premium images and videos for upcoming marketing campaigns.
“Congratulations to Natalie and the team on their truly unique offer - one that couples social media strategy with nimble and agile social media management! I've been impressed with how quickly they have been able to jump in, respond to a brief, just 'get it' and make real changes quickly!”
— Lucinda Hobson, Bellamy’s Consultant
Instagram Reels
We focused on creating the kind of Instagram Reels that would actually appeal to the target audience of Australian parents, for example fun recipes and useful tips!
SERVICES PROVIDED
SOCIAL MEDIA STRATEGY
CONTENT CREATION
ACCOUNT MANAGEMENT
INFLUENCER MANAGEMENT
PHOTO SHOOT MANAGEMENT