Which social media platform is best for your business?
If you own a business in Australia and are looking to grow on social media (or even on-board a social media agency), one of the first questions you might be asking is “which social media platform is best for my business?”
The best social media platform for you business will be the one where…
your target audience hangs out and consumes content on
it is easy and realistic for you to create content on
there is the best possibility of growth and standing out amongst your competitors
You may decide after pondering these questions that you will choose one platform to be your main focus, where you will expand most of your resources and energies, and a couple where you still post only to achieve a presence rather than expecting remarkable results.
To help you decide, we will give you a run down of some of the main platforms, what their benefits are, and how to achieve growth…
how to grow on instagram
Instagram is a favourite amongst Milennials and is a great option for many types of brands and businesses. The main demographic is that Millennial audience in their 20s and 30s. While it used to be an image based platform, it is now also video-based. If you want to achieve grown on Instagram, you need to be making vertical Reels videos. These give you the best possible chance of growing fast.
The best thing about Instagram is that it is very business friendly, with a suite of features and tools that can be leveraged to sell your product or service. For example, Instagram Shopping, Instagram Stories and the link in bio feature.
Instagram is our specialty at The Meaningful Social Club, so if you’re looking for a social media agency to help you grow, please do get in touch and check out our services here.
how to grow on TikTok
You may have heart that TikTok is the best place to grow quickly and achieve sales, and you may have heard right. The young audience (Gen Z and younger Millennials mostly) are primed and ready to buy from brands and businesses they discover on TikTok.
However, the platform itself isn’t as business-friendly as Instagram and it can be hard to achieve results quickly. The best strategy is to focus on gaining followers first, before you think about trying to sell. Working with TikTok creators to advertise your product is often the best bet to gain traction quickly.
Pinterest for shopping
Pinterest can be quite an overlooked platform. It’s not for every brand and service. However, the (mostly Millennial) audience actively uses the platform to inform their purchase decisions, so it might be wise to opt for a Pinterest strategy if this is your target audience.
Pinterest is perfect for brands with a strong aesthetic and who have beautiful products they can showcase through styled imagery. Popular topics on Pinterest include: interior design, food and drink, fashion, beauty and parenting.
If you want to start building a following on Pinterest, start posting a few pins a week, using lots of hashtags and descriptive keywords so that they are easy to find for your target audience.
Linkedin for business
The final platform we will explore today is LinkedIn. LinkedIn is no longer purely a place for dry, corporate content. A younger generation are making an impact through authentic, value-packed posts. The audience on LinkedIn is mainly professionals with a slightly older demographic skew. So if you’re looking for leads for your business, this could be a great place to start.
In order to grow on LinkedIn, it’s wise to build the personal profile of a few key people within your business. Focus on building their personal brands, and building trust with their audience. From there, you can leverage them to build your business profile and start making sales!
what next… how to choose a social media agency
We hope you’ve found this blog post on choosing the right social media platform for your business helpful! Of course, there are other platforms out there that might be right for your business, such as Facebook or YouTube, so please reach out if you’d like to discuss more about these!
If you’re a Melbourne or Australian based business looking for a social media agency, please do check out our list of social media services here.
We specialise in helping values-led businesses grow on social media, through meaningful and on-trend content. We exist to support you in reaching your target audience and growing your business online!