how to choose a social media agency for your business.
If you’ve started to grow your business online and have been seeing some success, you might be ready to take things to the next level and hire a Social Media Manager or boutique Social Media Agency. But how can you make sure you find the right fit?
Finding the best social media agency in melbourne
There are literally SO many agencies out there and you’re probably thinking “What is Melbourne’s best social media agency?!” But there are so many great agencies to choose from, the better question is probably “how do I find the RIGHT social media agency for MY business.”
Some social media agencies have more experience with larger brands, some have specialised experience in a certain space. It’s a good idea to ask about current and past clients and look at case studies to get a feel for which areas each particular agency specialises in.
Think about your business goals also and how you think you can get there. Do you need to engage with younger viewers on TikTok? Then look for an agency that has lots of experience in short form video content. Are you a high end brand that needs high end, professional content? Ask to see examples of video and photography to see if the agency can fit into your aesthetic.
More importantly, make sure to meet the people you will actually be working with. Many agencies sell you the world with a fancy sales team, but that’s not who will actually be working on your account.
You want to make sure the people you will be working with day to day have the right skills and experience, but also that they align with your brand’s vision, values and purpose.
How much does it cost to hire a Social Media Agency for my business?
You might baulk at the cost of hiring a Social Media Agency, but, believe me, the cost of not having a strong social media presence for your business will be much higher in the long term!
The cost of a social media agency can vary wildly. On one end you could hire a very cheap overseas Social Media Manager or VA who will be able to create basic content for your brand. For some people, this is good enough as they don’t have strong growth KPIs they want to hit. It’s more about keeping things ticking along.
If, however, you are relying on social media to grow your business and bring real business returns, you need to treat this as an investment.
Our packages here at The Meaningful Social Club start at around $3k a month, which is sitting around the middle to higher end of the market. There are lots of competitors that are slightly cheaper, but we believe we deliver real value in terms of what we deliver for that!
What else should I ask when choosing a Social Media Agency in Melbourne?
Be sure to ask exactly what is included in your monthly package. Is strategy included? How many meetings? Will you be getting regular Reels and Stories on TikTok? What other platforms are included? Make sure your read the fine print and that the package you are being offered will align with your business goals!
The better informed you are, the better choice you will make!
If you’d like to talk to Melbourne’s BEST new boutique social media agency, be sure to get in touch and discuss our packages!