Netty Awards 2024: Best Social Media for Good Winner

The Meaningful Social Club are proud to announce that we are the winners of the "Best Social Media for Social Good" category at the 2024 Netty Awards. We won for our work with our long term non-profit client, Lort Smith.

Back in 2021, Lort Smith, an iconic Melbourne institution, entrusted us with the vital task of revitalising their social media presence to connect with a broader audience of animal lovers and potential donors through impactful, heartfelt content. We’ve been helping them do just this ever since!

Our approach began with a comprehensive audit and competitor analysis, allowing us to glean insights from industry peers. With a focus on video content, we crafted a new social media strategy, embracing platforms like TikTok to amplify Lort Smith's message. Each month, we have been data driven to continually refine this strategy to get them the best possible results. You can read more about our work with Lort Smith in our case study here.

The Meaningful Social Club is honoured to have partnered with Lort Smith Animal Hospital on this impactful journey. When we started this agency, we always hoped we would be able to make a difference through heartfelt social media content. Through our work with Lort Smith, we can proudly say that we have helped countless animals in Melbourne receive life saving veterinary care, as well as get adopted to their furever homes!

If you’d like to donate to Lort Smith to help their mission, you can do so here.

If you’re a non profit looking for an agency that truly cares, feel free to get in touch to discuss our social media for good packages.