Social Media Update: LinkedIn Scheduling

As Melbourne’s favourite social media agency, we pride ourselves on keeping you guys in the loop when it comes to major social media platform updates. Today we wanted to share some exciting LinkedIn news… you can now schedule your posts within LinkedIn, without the need for a third party social media scheduling tool.

How will this make a difference to your social media performance?

For many people out there, being able to set aside time regularly to write LinkedIn posts is probably quite difficult. As LinkedIn is a professional social media networking platform, many of it’s users are too busy in their day jobs to dedicate enough time to their LinkedIn posting!

In order to succeed on LinkedIn, you really need to post regularly and build your professional network. This new scheduling feature will allow you to set aside a short period of time each week to smash out your posts in one go.

How do I use LinkedIn’s scheduling feature?

All you need to do to schedule a post on LinkedIn is:

1. Create your post on LinkedIn as normal

2. Hit the little clock symbol and choose a time to post (mornings tend to be best as most professionals check their LinkedIn quickly on the way to work)

And before we go, here are some of our favourite LinkedIn tips…

Now that you’re all fired out to start batching your LinkedIn posts and showing up more regularly, let us share some of our favourite LinkedIn tips. As a Melbourne Social Media Agency, we have clients in so many different industries, but these tips work for each of them!

1. Set aside 30 minutes each week to write 2-3 posts and schedule them in.

2. Check in for 10 mins each morning to engage with other accounts to grow your professional network.

3. Include a mix of personal/corporate branding, value adding content and sales content that aligns with your goals for LinkedIn.

4. Get personal and be authentic. Let people see the real you and don’t be afraid to be vulnerable.

5. Posts with photos tend to work well. Feature imagery of your team if possible, including selfies. People love to see the faces behind your business.

We hope this tips help you succeed on LinkedIn! It can be a great platform for B2B businesses, as well as service businesses, and in fact any business as long as you can create interesting and valuable content that people want to see.

If you’d like help crafting a social media strategy for LinkedIn, or have us take over your social media management, don’t hesitate to get in touch. As Melbourne’s best social media agency, our team has the skills to get you better results, faster!