How to choose a Boutique Social Media Agency

If you’re a business owner who has launched a business successfully, you may be looking to the next step in your journey - to hire a boutique social media agency. By hiring a boutique social media or digital marketing agency, you’ll be in a better position to grow your customer base and take the next step in your business journey.

We’ll be investigating how to choose the right boutique social media agency for your business in this article (because finding the right fit is important!) But first, let’s dive into WHY

Why you should work with a boutique social media agency…

When it comes to social media marketing, there are two basic approaches: do it yourself or hire a professional.

The DIY route is certainly appealing. After all, who doesn't want to save money? But many small business owners find that they need help from the pros. Here are some reasons why:

• A boutique social media agency understands the very best social media strategies. 
  This is a big one. If you want to build an audience and keep them engaged on social media, you need someone who knows what will appeal to them and how to do it. A boutique agency has experience working with clients just like yours — in fact, they may even have worked with your competitors before.

• A boutique agency has resources at its disposal . Many of our clients have limited time and resources themselves but still want results on social media platforms like Instagram and TikTok that require a lot of time, energy and expertise to maintain properly. We have experts in-house who can handle this work, freeing up our client's time so they can focus on other aspects of their business that require their attention.

• A boutique agency knows what works best for each platform . Every social network has unique needs when it comes to content and engagement strategies — not every strategy works equally well on every platform (or even at all!).

How to choose a boutique digital marketing agency

It's important that you choose the right agency for your needs before signing on with anyone else. Here are some things to consider:

What kind of business are you?
Do you have specific goals for your social media?
How much time do you want to spend working on your accounts?
Are there any particular platforms that are more important than others to you?

Choosing the right social media agency for your business can be a daunting task. There are so many agencies out there that all claim to be experts in their field. Here are some tips on how to choose the best boutique social media agency for your business.

Research

The first step is to do research on different agencies. Find out which ones have experience in your industry and which ones have worked with businesses similar to yours in the past. Search online and speak to people who have worked with them in the past. (You can read some of our case studies and testimonials here)

Personality & Values

You want to work with an agency that has the same purpose and values as you do. You don’t want a big corporate marketing agency if you are a small business owner from Australia who is trying to grow their customer base one step at a time. Likewise, if you are an established company looking for someone to help manage your social media accounts, then it makes sense that you would look for someone who understands how big businesses operate and tailor their service accordingly.

Also, you want to ensure that the team is a good fit. Do you know exactly who you will be working with day-to-day? Do they seem like someone you can easily work and communicate with?

Price

A good boutique social media agency in general is more affordable than a big corporate agency. They should be able to offer affordable packages that suits your budget and needs.

However, it’s also important to remember that you get what you pay for. A social media agency with experienced staff needs to be able to pay their salaries! If you need a very affordable option, it might not be the time for you to work with a social media agency. It might be better for you to find a talented freelancer who is looking to grow their skills and can offer a lower price.

Remember that the money you invest in a great boutique social media agency will come back to you in the long run as they will be helping to grow your customer base and generate sales through their social media strategies.

Why we think we’re the best boutique social media agency in Australia

We hope this article has helped give you some insight into what exactly a boutique social media agency does and why you might choose to work with one.

Here at The Meaningful Social Club, we empower purpose driven businesses to succeed online through implementing great social media strategies. We love working with businesses in the lifetyle, ecommerce, wellness, beauty and design spaces.

Our social media packages are designed to deliver the most bang for your buck. We research the latest strategies and trends so you can know you’re delivering the most up-to-date social media content for your business.

If this sounds good, get in touch with our lovely team here.