Social Media Training: Empowering the Women's Health Victoria Marketing Team
Hey there, social media enthusiasts! At The Meaningful Social Club, we're all about turning the learning process into a fabulous adventure. And guess what? We just had the chance to do exactly that in our recent workshop with Women's Health Victoria.
We all know that social media strategy is where the magic happens, right? So, we put on our thinking caps and dived headfirst into the realm of content production, engagement, and everything else that makes social media so exciting. Our mission? To up the game of the marketers at Women’s Health Victoria to help them become ultimate social media superstars, all in the name of promoting women's health across Victoria.
Hang tight as we spill the beans on our social media training shenanigans. From lightbulb moments to exciting discoveries, we're here to share the behind-the-scenes scoop…
Why it’s so important to have a social media strategy…
Strategy is the guiding star of successful social media campaigns. A well-defined strategy ensures that your efforts are focused and aligned with your goals. It provides a roadmap for content creation, audience engagement, and performance measurement.
We started by taking a step back to look at how social media fits into a wider digital marketing strategy for an organisation.
The elements of a great social media strategy…
Next, we explored how a successful social media strategy requires a holistic approach that combines the following elements while staying agile and responsive to evolving trends and audience preferences.
Audience Analysis
Content Pillars
Competitor Research
Content Creation
Platform Breakdown
Trend Analysis
Visual Identity
Resources and Processes
We agreed that should be a living document that evolves over time to achieve your business objectives effectively.
How we can make great social media happen…
Once we had our strategy in place (and yes we went through key exercises to get the bare bones in place), we discussed ways we could actually deliver this strategy. There is absolutely no point in creating an amazing social media strategy if it’s impossible to deliver it!
Some of the key areas we upskilled on included…
Design and using Canva templates to save time on social media design
Creating video using an iPhone
Editing video using CapCut
Ways we can bring other team members into content creation
How the team felt…
We absolutely loved delivering this training, but more importantly, the team at Women’s Health Victoria seemed to love it to! Here’s what they had to say…
“Thank you so much Natalie for our workshop yesterday - we learnt so much and feel pretty inspired for what we will be creating next! There’s so much we enjoyed and took away from it, and lots of things we can start implementing straight away.
I thought there was a really good balance between the strategy information and the more operational tips and advice.”
If you are not in a position to hire a social media agency to work with your business, our range of trainings and workshops are a great way to get the skills and insights for your internal marketing team.
If this is something you’re keen to explore for your organisation, don’t hestitate to get in touch.
Work Services Contact
Social Media Agency Melbourne, Australia. We create meaningful social media strategies for values-led businesses in the lifestyle, wellness, beauty and ecommerce spaces. Social Media Strategy. Social Media Content Creation. Influencer Management. Google Ads. Facebook Ads. Social Media Consultancy and Coaching.