As a boutique marketing agency, we love getting involved in projects that lets us dig into both strategy and creativity. Our work with Moonora, a sleepwear brand that originated in Melbourne, Australia, has been exactly that. Moonora’s mantra is simple: comfort should not come at the expense of aesthetics. A great sleepwear or loungewear set could both be elegant, while still delivering an exceptionally soft feel. It’s a positioning that sets them apart in a crowded market of brands creating sleepwear that are either ‘cozy basics’ or a ‘luxury leisurewear’. .  

In the midst of content oversaturation, Moonora’s founder, Kim, approached us looking for an agency that is able to create high quality content that is able to reflect the brand’s promise on both comfort and beauty. The brief was clear: cut through the noise without losing the essence of what makes Moonora, Moonora. We assist the brand through strategic content planning, creating shoot plans, and full video production for the brand.